Increasingly, art fairs are aiming to be more than just art fairs. Art Basel recently mounted curatorial programming in Buenos Aires, and NADA is planning a gallery weekend in New York. Now the Dallas Art Fair is getting in on the game.
On March 2, it will launch 214 Projects, a 2,500-square-foot permanent exhibition space that will host projects by invited galleries throughout the year. The first gallery to stage an exhibition at 214 Projects will be Harlan Levey Projects, of Ixelles, Belgium, which will bring to Dallas new work by Emmanuel Van der Auwera. Alongside that artist’s work will be 13 murals by Clare Woods that will be shown on the space’s exterior. (Woods was selected from an open call to fair exhibitors.)
The fair’s new art space is located in Dallas’s Design District, in a new redevelopment project called River Bend that is being overseen by John Sughrue, the chairman of the Dallas Art Fair.
Kelly Cornell, the fair’s director, said that 214 Projects was founded, in part, to offer more contemporary-art programming in Dallas, a city that has few commercial art spaces of international renown. “The goal is that some of these galleries that use this space will take a longer-term space in Dallas,” she told ARTnews. “We’re thinking about how it can be a real extension of the fair.”